La Riché Directions Poppy Red Hair Dye
La Riche Directions Poppy Red hair dye. 88ml tub. A semi-permanent hair colour for direct application to the hair. Free from animal testing, vegan friendly.
One 88ml tub will usually cover shoulder length hair. All Directions colours can be mixed to allow the you to create your own limitless shades and designs to suit your individual desires. To achieve the best results, Directions should be applied to pre-lightened hair. Directions will take faster and last longer on chemically treated hair e.g. permed or bleached.
Helpful Hints
- Shampoo the hair with a pH acid balanced shampoo, we recommend La Riché Pre Colour Shampoo, this will give the hair the correct acid balance, allowing Directions hair colour to achieve the best results.
- Wear rubber or plastic gloves when applying the hair colour. To avoid staining of the forehead, use vaseline, petroleum jelly or baby oil around the hairline. As with all hair colours, we advise a swatch test first.
- Comb Directions into the hair until it emulsifies, i.e becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing.
- Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result.
- Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.
Don't forget your Hair Dyes, Shampoos & Conditioner and Tint Brush!
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